Mivva hosted an event in conjunction with MCU Beautitudes yesterday (19th of Oct, 2013) to introduce the favourable nature of non-invasive cosmetic procedures.

While I am in no means a fan of plastic surgery or any major cosmetic procedure, I won't deny that I've undergone a couple myself. Nothing major, but laser hair removal (yes, the shame!) and microdermabrasion (once was enough to put me off it though the results were amazing!) are considered cosmetic procedures within this scope as well.

MCU Beautitudes is Mary Chia's sister company, and it is therefore located right beside Mary Chia's outlet in Sunway Pyramid. Due to space constraints, the seminar was held inside Mary Chia's outlet which was rather inviting and warmly laid out.

So, I went in all wide-eyed and bushy tailed but it wasn't long before I was a little traumatised by the idea of such drastic procedures. The focus of the talk was more or less an introduction to nose fillers and double eyelid surgeries (none of which I need thankfully!). Needless to say, I have never been more happy with my features than I currently am and I've acquired a new found internal happiness. 

In any event, the talk was incredibly informative, and I can see why these options may be extremely attractive as opposed to the alternative invasive surgeries available out there. 

Our first session was with Dr. Nicholas Lim who went into the evolutionary and scientific bases for why beauty is so important to us. I must confess that I found this excessively fascinating because evolution is my pet topic which enjoys being nurtured!

For the record, we don't just love balance and symmetry, we love balance in the right proportion, i.e. in the ratio of 1 : 1.618 (The divine/golden ratio/the Fibonacci sequence). This makes absolute sense because there is abundant scientific evidence to show that our preferences rarely ever run contrary to this ratio. Isn't that absolutely fascinating?

In order to establish a baseline for this preference in the human face, Dr. Stephen Marquadt has created a "mask" through his research:

[The Face of Symmetry]

Feel free to superimpose this on your face in Photoshop to see whether you make the cut, or you need to! 

[Dr. Nicholas]

Dr. Nicholas showed us pictures of the mask superimposed over Angelina Jolie, Johnny Depp, Nefertiti, etc. and they all fit like a glove which speaks volumes. He also raised the interesting point that despite cultural and temporal variances in preference, the universal standard of beauty across time remains standardised within this mould. 

Further, beauty plays a very important role in your relevance to the world. Sad but true. Anyone who says looks don't matter is either is denial or lying. If you aren't at least presentable, people generally don't want to associate with you. And very interestingly, there's been a book written which quantifies the value of beauty called "Beauty Pays". Definitely something I'm going to have to get hold of. The long and short of it is that when you look better, you get better opportunities in life. We are visual creatures by nature. Our brain can only deal with so much mitigation of disaster beyond us falling over and forgetting to breathe, and not judging people by how they look isn't that important in the grand scheme of things.

Before the break, we were informed that one of the girls working at the clinic had volunteered to get a nose filler on the day in order to demonstrate its effectiveness to us. 

[Before Nose Filler Injections]

There were refreshments served too!

[Bloggers Milling About]


Because it's me, there are close-ups of edibles!


Thereafter, we resumed the seminar with Dr. David Low who was to educate us on double-eyelid surgeries.

First off, he did a very good job of traumatising the room with pictures of double-eyelid surgery through the cutting method. I'm putting a toned down version here because I'm a nice person.

[Fun Times]

Yes, when I say cutting, I mean that they a shape along your eyelid and then cutting that piece off in order to sew the remaining skin together to create a double eyelid. This is the Grimm Brothers' version of someone drawing on your face while you are asleep. 

The alternative option, which MCU offers, is far less horrifying. They use the sewing method (of which there are two), whereby they use a very fine thread to sew the lids in such a way that it creates a double eyelid. Essentially, they are folding your lids with thread. This is done through the use of the same form of thread used for heart valve surgery, so it's definitely the right material to go for!

[Dr. David Low]

As I mentioned above, there are two forms of stitching which could be done. The first is just a single line, the second is the double suture and twist (DST) method which is far more effective. Naturally, MCU employs the latter method. 


The DST method is far more effective because there is less chance of the thread breaking over the course of time. 


There are definitely results with this, and if you employ the sewing method, it's reversible as well should you rethink the procedure in the future. Further, the healing time is immensely shorter. Where you're cutting the skin on your lids off, you require a few weeks of healing, while the sewing method requires merely a few days. It's no wonder it's far more popular. But more importantly, the latter doesn't scar! If you're cutting the lid, you need makeup to cover it up because there will be a scar that remains, whereas sewing it leaves a very thin line of thread in the newly created crease so it isn't even visible.

Of course, there are certain people who have facial features which are not conducive to such surgery and these include those with excessively hooded eyes due to aging, as well as those with asymmetrical eyes. 


More results:

[Double-Eyelid Surgery + Nose Filler]

And the lovely volunteer revealed the results of the filler on her!


I asked her how she felt and she said she was just numb because they do have an anaesthetic within the filler itself as well. I'm not entirely sure how it would feel once the anaesthetic wears off. 

Both doctors then took turns pointing out what else she should have done including botox to slim the cheeks and double-eyelid surgery. It was all very surreal. Somewhat like an episode of Nip/Tuck.

[Change this...and this...and this...]

[The "After" Nose]

[Before and After]

There is definitely a difference. For information purposes, a filler will last up to 8 months and costs around RM2500, which double-eyelid surgery costs around RM4500. 

And they sent us home with some goodies too.

[Coolsculpting is their new body shaping technology]

[Brochures on their other best sellers...]

[A Mug with a Vacuum Lid - Very handy for the obsessive amounts of coffee I like to consume!]

And, of course, presents for you guys!


I have 10 vouchers worth RM200 each to give away. If you'd like one just leave a comment down below, or e-mail me at pitaforpitaism@gmail.com

For more information on MCU Beautitudes, check out the following sites:


  1. While I do enjoy a bit of blood and gore in a thriller I'm reading..,i cant say the same for seeing it in the flesh... i hope you had an empty stomach... i've been giving all these events a miss as it's exam month and prepping a child that rather do something else can be quite a task.... might pick up on them after schools out and perhaps might meet you in more than one :)

    1. Yes, this hit my threshold of gore a little as well.

      I know what you mean. I taught for years and the only thing that kept the kids focusing was the underlying current of sociopathy they must have picked up from me. I once made my student cry when she accidentally tore her book just by the horrified look I gave her. Mind you, I had never scolded her prior to the incident. These things make me happy.

      I do look forward to a meeting at one of these events! I shall await it eagerly!

  2. How beautiful does a person and his/ her features need to be and is it all that counts for us as a person?
    I would have been sitting there pondering all of this.

    I am not against medical cosmetic procedures and have no aversion to the pain or gore involved but I would not be convinced to have most of these treatments done on myself because it calls into question how far I should go.

    If it were up to the doctors I imagine it would be a case of all the way and back again as long as you pay in full.
    There's a point where I have learned to live with what I have and not have a Michael Jackson complex with my looks.
    A little work may be feasible and novel but it is easy to go overboard and not for everyone.

    Most people who I have met and had surgeries like double eyelid stitching and nose jobs exhibit what I call a 'done' look that doesn't even correspond with my idea of beautiful but I realise that it is a case of 'to each their own'. Perhaps temporary and less invasive procedures are better - I'm not able to say as I neither have the skill or experience to determine that for myself much less another person.

    Indeed, if it were left up to the cosmetic surgeons not one person in this world would be tamper-free. It is a business after all.

    My main concerns are usually not so much with the procedures themselves but the post surgery ramifications particularly in more drastic cases involving jaw realignment or complete bone or cartilage restructuring.

    There are cases of women in Korea (possibly the most surgically enhanced populace in the world now) killing themselves not because they didn't turn out beautiful post-surgery results but because they could not breathe through their nose properly or were drooling or felt numbness on their face long after the procedures. Poor girls.

    Cosmetic enhancements are ultimately a case of caveat emptor.
    Great event post, Arpita, but I'm also rather glad I missed this one in person.

    1. It really is very unfortunate that people cultivate the external rather than the internal all too often. Needless to say the fashion and beauty industry are notorious for exacerbating this madness with the lies Photoshop provides. I do appreciate that Dove did their PSA bit with their real women campaign, but their ads still belie their entrenchment in the industry.

      I do wish more people would love themselves or seek out therapy to learn to do as much because there is beauty in perfection, but only superficial beauty. More importantly, perfection is absolutely subjective.

      The horror stories of these surgeries are not even few and far between, so it speaks volumes that vanity can drown them out.

      In any event, I respect everyone's entitlement to the rights to their own body. I just wish they had valid reasons for exercising those rights.

      I for one am not going to forgo laser hair removal given a good deal, so I'm not one who is entitled to judge.

      No doubt, all these procedures lead to an extremely slippery slope, and human nature has never been known for moderation. We are in a rather strange and artificial age for now and I'm rather impressed with the capitalistic spirit of this industry. I found it absolutely fascinating when Dr. Nicholas was pointing out everyone's "flaws" without batting an eyelid. It's second nature to him to consider what he could perfect.

      On an intellectual level, I'm very glad I attended the event. It taught me a lot and today I do love myself as I am a lot more than I did prior to the event. Counterproductive to its purpose, but whatever works, huh?