Chanel's launch of their new skincare line was held at Royal Bintang, Damansara between 3-5 pm today (27/07). Now, if you're thinking that Chanel has no business being in the skincare line, you are sorely mistaken. I have yet to try a skincare product from them that I wasn't head over heels in love with. They do quality, effective skincare which ticks the boxes on every level from ease of use through to packaging. If you aren't familiar with their skincare, you need to go to a counter now...Immediately.
So, if their skincare is so effective, why are they launching a new line? Because they can, and because they should! This isn't any old skincare or serum, it's a brand new concept which blew my mind a little.
Let's start at the beginning.
A few weeks ago they sent out a mail to those on their mailing list inviting them to come in to receive a sample of the new line. When I went in, the consultant handed me a sample and went over how it works with me, but I wasn't totally sold on it. I don't think she did a very good job. So I left with the sample, not totally excited about trying it out. I was vaguely aware that it involved an addition to the current skincare regime, but it didn't really strike me as something I should fast track on my to-try-out list. That was until I went for their official product launch today.
It's not just the fact that they fed me (the way to my heard is through my stomach):
Or that the decor was wonderfully posh and luxe:
It's the fact that using this stuff makes sense on a logical level. Even my left brain stopped chastising my right brain for wanting to buy this stuff! But I didn't! This is pure restraint mind you! I'm rolling with the reason that I'm actually going to try the stuff out for a couple of weeks first just to be sure that I am diligent in using it and it has the effects I expect from it (which it will...Chanel always comes through!).
While waiting for the event to begin, I was chatting with a few of the ladies from the head office and they were unbelievably nice and knowledgeable about the product. It was a fun exchange of ideologies on skin care.
So, it started off with a chat on the background and philosophy behind Chanel's skincare range, and progressed to a discussion of these products.
Let me give you an overview.
Basically, they function as additions to your present skincare regime in order to mimic the natural rhythms and effectiveness of your skin and cell processes to ensure that you are getting optimal results out of your body and skincare.
"Le Jour" (RM250) is a product to be used as a pre-serum during the day. This means that it is meant to be used post-toner, pre-serum and moisturiser. I don't use a serum during the day, but I'm thinking it could probably replace the serum with just a moisturiser over it.
"La Nuit" (RM250) is a top coat for the night which you would use over your nightly skincare regime. After moisturising, you place this over it to form a moisture barrier over your skin. During the night, it releases moisture which your skin will absorb. As an added bonus, for those of us who suffer from insomnia, it contains frankincense (not to be confused with the patchy, cloned monster) which aids restfulness. Needless to say, it smells absolutely divine, as all Chanel's skincare does, and would undoubtedly relax you while you are lying there trying to fall asleep. It's also an essential oil which aids in relieving depression...and everyone these days seems depressed. Put the Prozac away, and start sniffing this stuff. It will make your life seem so much more lovely!
"Le Weekend" (RM313) is meant to replace your skincare one day a week, preferably a weekend, when you aren't that busy or stressed out. After toning your skin, you just put this on and allow it to work its magic through the process of exfoliation and hydration. You would leave it on for the entire day and if you have dry skin, you could use a moisturiser over it. Otherwise, it functions perfectly fine on its own and we were assured that putting make up over it was perfectly find and that it wouldn't inhibit any of the properties which make this product effective.
They left bottles of these at interspersed points among the seating so that everyone had easy access to trying it out as they were describing each product. Consultants were also on hand to aid everyone in squirting them out of the bottles and placing them on appropriate locations to feel the effect of it. I don't think it's possible to capture in words how good they feel on the skin, or how truly amazing they smell. Honestly, if you buy one skincare product per month for the next three months, these should be what you're looking into. Trust me...or just go to a Chanel counter and try it out come August 1st, which is when it launches.
Once the product introduction was complete, they instructed us to head to the back of the room where they had their entire range of skincare and make up laid out for us to play with.
They were also offering makeovers in order to test out their products, but I'm testing and reviewing a foundation today so removing it wasn't a viable option. What a shame!
I got a little too excited when they mentioned that they would be launching a new mascara soon: Le Volume de Chanel, and gravitated straight there when we were unleashed on the stash:
How did it fare?
Granted, I was already wearing mascara, but a very natural mascara, so putting this on made it a little clumpy. But it immediately volumised my lashes to quite a spectacular degree. I so want it. It runs at RM102 (which is an odd figure), and inspires sheer lust in me. I've been wearing it for 5 hours now and the effect hasn't worn off and there is no flaking or smudging.
The new collection also comes with gold and blue cream eye products which have a lot of sparkle to them, as well as a few liners. The mascara is by far the most exciting of the lot though. I do want their lavender eye liner though. I feel like I need it. But I digress!
So, I left rather quickly because if I didn't I would have gone into bankruptcy by buying everything. Before leaving, Geraldine (who is the absolutely wonderful lady who I was chatting to before the event started) handed me a door gift.
There is nothing in this world more exciting than being handed this bag. I kid you not. Whenever I leave a Chanel store or counter and there is a bag in my hands, the feeling of soaring elation cannot be matched. If this is not a drug, I don't know what is!
What was in the bag?
There can be no better description for this line than the "three indulgent sisters" and this is definitely represented by the caricature on the pillow. Isn't it absolutely adorable?!
[Product Description Sheet]
[Pouch of Samples]
Firstly, it needs to be said that when Chanel does things, they do it in true style. Even the pouch which the samples came in was of spectacular quality. And inside it are decently sized samples of each of the products so that you can try this out, be completely satisfied (I can pretty much guarantee that is the case) and then purchase it as your budget allows.
All in all, the event was very tastefully and exceptionally done. If you're even remotely tempted to try these out, you really should head over for a test of it in store. You won't be able to restrain yourself thereafter.